A Year in Review - What Clients Have Told Us

Over the past year, we’ve worked with clients across a wide range of circumstances, from straightforward purchases to more complex, director-led and self-employed cases.

Rather than talking about what we do, we believe it’s more meaningful to share how clients have experienced working with us. The feedback below is based on anonymised responses from clients who worked with us over the last 12 months.

 

Client advocacy and confidence

Over the last year, client feedback resulted in a Net Promoter Score (NPS) of 100, with 100% of respondents classified as Ambassadors.

(Net Promoter Score is a measure of how likely clients are to recommend a service to others.)

There were no neutral or negative responses, which tells us clients didn’t just feel satisfied, they felt confident recommending us to others.

 

Clear, accessible advice

Every respondent agreed that their adviser was easy to contact and deal with, and that services, fees and charges were explained clearly and upfront.

Clients consistently reported feeling comfortable asking questions and confident they understood both the advice provided and the reasoning behind it.

 

Mortgage advice tailored to real circumstances

Clients reported 100% satisfaction that:

  • The mortgage recommendation was appropriate to their needs

  • The term of the mortgage was tailored to their personal circumstances

  • The potential impact of future rate changes was clearly explained

  • They understood how the mortgage worked and why it was recommended

This level of understanding is particularly important for clients with more complex income or planning needs.

 

Protection advice that clients understand

For those who took protection advice, feedback showed 100% understanding of:

  • Why a particular provider was recommended

  • The level and term of cover

  • What isn’t covered by the policy

  • How the recommendation matched their circumstances

Clients also confirmed they felt informed and supported throughout the process.

 

Transparency and documentation

Clients confirmed receiving the appropriate documentation, including:

  • Our Services and Fees documentation

  • Mortgage and Protection Letters of Recommendation

Importantly, clients reported feeling clear on what was recommended and why.

 

Looking ahead

For us, this feedback reinforces that taking time and explaining things properly still matters.

We don’t see feedback as a box-ticking exercise. It’s a way of checking that the experience we aim to provide: clear, considered and client-focused, is actually being felt on the other side of the conversation.

As we move into the year ahead, our focus remains the same:

  • Taking time to understand each client’s situation

  • Explaining options clearly

  • Avoiding pressure or unnecessary complexity

We’re grateful to everyone who took the time to share their feedback.

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We Can Do Better: Changing How Mortgage Advice Feels